freyja

I am excited by the challenges facing us as a species and as a generation, believing that it is now more then ever that we need excitement, positivity and creativity about our future. We are all aware that we are living in a time of change; innovative approaches to the objects that surround us are essential. What is realistic now? How can more sustainable products be brought into the mass market rather then as an luxury side line?
Many of my products are driven by what a material can do, in finding contemporary applications without being biased by expectations. I aim to create commercially viable objects that are inherently sustainable, the final outcome being of utmost importance, however I arrive there.

I have recently been awarded the 2012 Designers in Residence at the Design Museum, and so will be exhibiting entirly new work there in August.