Why "All or Nothing"?

We have received a number of enquiries regarding Sponsume's "All or Nothing" funding policy. Although the policy is explained in the FAQ section of the site, we thought it would be a good idea to clarify what this is about.

What does it mean?

Essentially "All or Nothing" funding means that creators have to reach their funding target in order to get the money. If for any given project the funding target is not reached, then sponsors get their money back.

OK, but why?

The "All or nothing" rule is actually there to protect creators and their sponsors. The rule is there to avoid situations in which project creators are committed to completing a project with less funding than they regard as necessary. Such a situation would be unacceptable to creators, their sponsors and Sponsume. That's why we don't let it happen!

Also the "All or nothing" rule provides a good incentive for creators to be honest and straightforward about their costs. It's a great way of encouraging creators to set a realistic funding target (as opposed to inflated objectives).

Finally, "All or Nothing" helps focus creators' and sponsors energy: to make it happen, you need to reach a certain level of interest!

We hope it all makes sense now...